Most small and medium-sized industrial and service companies now have their own website. The same applies to handicraft businesses. Of course, these company websites are only search engine optimized in a minority of cases. New customer acquisition via Google or Google Places therefore often does not take place.
If carried out in moderation, link exchanges can have a positive effect on the Google ranking of a website. As a rule, however, it is difficult to persuade a competitor to make such an exchange, since many companies fear losing their own customers by linking with a competitor.
In link exchanges, you will often be offered a list of links as a place to link. Although such link lists have a bad reputation, they should not be a problem if certain quality criteria are met.
- The domain on which the link list is located should have an acceptable ranking on Google
- The linking subpage should not be too deep in the menu structure. The cheapest are subpages with link lists that can be reached from the start page with a mouse click. This is also often the case on the websites of smaller traders or companies.
- The list of links should only contain links to quality sites from the same industry or to other related quality portals. Quality pages are those that rank acceptably on Google. You should absolutely avoid motley link lists, which, in addition to topic-specific links, also contain links to travel, gambling, advertising or other portals.
Many weblogs that deal with business and trade-related topics allow the publication of guest posts. In these guest posts, the setting of one or more links is usually allowed. Of course, there are also significant differences in the quality of blogs.
Some blog operators allow guest posts to be published for free. It is important for such blog operators to upgrade their own blogs with guest contributions of high quality. Since such quality blogs usually also have a good Google ranking, backlinks from there are particularly valuable. To have a good ranking, you can consider guest post blogging services from reputed agency like outreach monks.
Of course, most operators of small business websites are not able to write at a professional level. Therefore, they must seek journalistic assistance for the writing of high-quality guest contributions. Professional copywriters who, after a briefing, can, for example, write an appealing company portrait or a technically clean article about handicraft products can be found in various SEO job exchanges.