August 2022 – Wood Buffalo

Why Businesses should Use Politicians as a Product Sponsor?

Posted on August 26, 2022November 22, 2022 by Keely Rowe

Politicians are in the news almost every day. But why? Aren’t we lucky that they’re so interesting? While it’s natural to assume that interest in politicians will wane as elections approach and pass. However, with so many scandals, gaffes and general weirdness occurring on a regular basis, it seems unlikely that this topic will ever fall out of fashion.

If you’re a business owner considering how you might sponsor a politician or political rally as part of your marketing strategy, you aren’t alone. Perhaps you should join them!

Whether you’re planning to support a candidate publicly or keep your pro-support hidden until after the primaries, there are many reasons businesses like realtors Charlottesville should sponsor politicians as a product sponsor.

Build Brand Awareness

One of the best reasons for businesses to sponsor politicians as a product sponsor is that it will help build brand awareness. If you choose to sponsor a particular candidate, your name will likely be listed as a donor on public record.

This will allow people looking at the candidate’s website or social media pages to quickly see that your brand is associated with them. The same will be true if you choose to sponsor a rally or convention.

Create a Sense of Trust

Another reason for businesses to sponsor politicians as a product sponsor is that it creates a sense of trust with consumers. As you’re showing your support for a particular candidate, you’re effectively vouching for that person.

While you may not be legally obligated to support them, the fact that you’re willing to put your money where your mouth is will be noticed. If you support a candidate whose views align with your company’s mission and goals, you can use your support as a way to build trust with consumers.

Give Consumers an Opportunity to Engage

Another reason businesses should sponsor politicians as a product sponsor is that it will give consumers an opportunity to engage with your brand. While you may sponsor a candidate or event and never meet the other attendees, this isn’t true for social media.

If you choose to sponsor an event, you’re likely to meet many of the speakers and other attendees. You can use social media to interact with these people and answer their questions.

3 Tips for the Government to Get Employers Become Skills-Oriented

Posted on August 10, 2022November 22, 2022 by Shea Gill

A team of professional employees having a meeting

The shortage of good professionals in the technology sector is increasing rapidly, while the demand for technicians is not exactly decreasing either. During storm Eunice, it became clear once again how important these professionals are to the Netherlands. Although their business phone numbers can be found online through websites, companies have their hands in their hair: where do I get new employees from? And which parties can we help with this? Reference is often made to the government or the sector, while the Ministry of Social Affairs and Employment states that technical employers “are the first to do so” to solve the shortages in their sector.

That sounds very nice, but I often hear from the other side that there are groups with lateral entrants eager to start in technology, but that they do not overcome the high threshold at technical companies. And that is of course a real shame. So where does this mismatch come from? We have researched the challenges technical companies face in hiring lateral entrants and I will share some findings with you here.

Our research among companies in technology and construction in the Amsterdam Metropolitan Area shows that 60% do not yet work with lateral entrants, but that 40% are open to getting started with skills-oriented processes. That sounds easier than it actually is. Within technical companies, the internal processes are often not yet in order to actually start working skills-oriented. There are too many other priorities and an internal skills transition often involves too much change.

“We are enthusiastic, but the timing of the process is not right now, so the commitment and the chance of success are not great.”

So how can we activate companies to be open to lateral inflow, who can enrich the workplace with their skills?

ALSO READ: 7 Greatest Political Movies Ever

Speak to companies in their own language.

Lifelong development? No, they’re not busy with that. But when you start talking about the shortage of technicians and how this can affect the survival of their (family) business, companies often listen. This is a language they understand. And to ensure the continuity of the company, companies will have to look broader than the sheep with five legs. Lateral entrants!

Learn from each other and share success stories.

It’s nice to know that you’re not alone and that your competitors face the same challenges. By jointly creating success stories about skills-oriented recruitment, guidance, and lateral inflow, other companies can be inspired. This way they see that it is not impossible. Spread these kinds of stories and link companies that can learn from each other.

Focus on the valuable skills of lateral entrants.

Do companies know the valuable skills that lateral entrants bring with them? Motivation, punctuality, perseverance, and so on. Lateral entrants come in with a backpack full of good qualities, which a recently graduated young technician may not yet possess at all. Now just supplement the technical knowledge! By investing in skills passports and a common understandable skills language, it can be made easier for companies to gain insight into the skills of lateral entrants.